Alguma vez você já se perguntou, como o [wp24] e outros sites conseguem criar URLs como “dominio.com.br/go/qqempresa“? Bem, este post foi criado para responder a esta pergunta. As razões pelas quais criamos esse tipo de URLs são, geralmente, para facilitar o gerenciamento. Primeiro, podemos controlar todos os cliques da URL. Em segundo lugar, transformar as longas e feias URLs de afiliados em uma URL curta “bonita”. (Falando em URL Curta, você já leu nosso artigo que mostra como você pode criar uma URL Curta Personalizada para seu Blog?) Terceiro, podemos mudar a URL em um monte de páginas, se necessário, de uma só vez. Por exemplo, digamos que algum programa de afiliado que você participe decida mudar a URL. Se você não tivesse essa opção, teria que ir em cada um dos seus posts e alterá-los manualmente. Mas, por ter essa opção, nós simplesmente alteramos o registro, link de redirecionamento, e assim, mudaremos em todos os posts. Bem mais simples, não é?
Bem, o plugin Simple URLs foi criado pela StudioPress para lhe oferecer um sistema de gerenciamento de URL completo, que lhe permite criar, gerenciar e rastrear links externos a partir do seu site.
[leia]Como trackear links externos com o Google Analytics[/leia]
Abaixo, segue um passo a passo de uso simples:
- Você precisa baixar este plugin, e, em seguida, instalá-lo em seu WordPress.
- Navegue até Configurações » Links Permanentes e clique em Salvar Alterações. Sim, não mude nada, apenas clique em Salvar.
- Navegue até o menu Simple URLs.
- Clique em “Add New” para criar uma nova URL ou gerencie as URLs existentes.
- Publique e use as URLs como quiser!
A tela do plugin para adicionar a URL deve ser parecida com esta:
A página para gerenciar as URLs deve ser parecida com esta:
Por que não usamos este plugin?
Mesmo este plugin sendo excelente (e é mesmo), não atende a necessidade que temos no [wp24]. Infelizmente, este plugin não oferece uma solução para mudar o prefixo. Sendo assim, você sempre terá “seusite.com.br/go/palavra-chave“… mas nós queríamos ter “wp24horas.com.br/refer/palavra-chave“… Além disso, o plugin que usamos é muito mais versátil para nós, porque linka automaticamente as palavras-chave que queremos. Isso funciona muito bem quando esquecemos de linkar. Por exemplo, quando criamos um link em nosso sistema para a ElegantThemes, então o plugin procura pelas palavras-chave que especificamos”, como a ElegantThemes”, e linka automaticamente estas palavras. Isso aumenta as chances do usuário clicar e assim, aumentar sua renda como afiliado. O plugin que estamos usando é um plugin pago, e é chamado de “Ninja Affiliate”. Se você é um afiliado “affiliate marketer“, mesmo que iniciante, recomendamos que você obtenha esse plugin agora para aumentar suas chances e seus ganhos.
Para reforçar, só porque nós não utilizamos o plugin Simple URL, não significa que ele não seja um excelente plugin. Significa apenas que existem algumas características que estão faltando. Mas, novamente, lembre-se este é um plugin gratuito. Estamos comparando-o com um plugin pago, é claro que vai oferecer mais recursos como tal.
[cta link=”http://wordpress.org/extend/plugins/simple-urls/”]SimpleURLs[/cta]
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